Hello Products, an oral care line, is partnering with The DigiTour to sponsor the third annual Digifest LA – the largest YouTube music festival.

Created as a way of enabling YouTube stars to engage and interact with their subscribers offline, Digifest LA will feature more than 50 talented performers, including Rebecca Black, Frankie J. Grande, Hoodie Allen, Lohanthony, Tiffany Alvord, Beatrice Miller, and GloZell. The 8+ hour event takes place Saturday, December 14 at the Palladium Theatre in Hollywood, California.

As the presenting sponsor of Digifest LA 2013, hello will engage some of these viral stars in a series of multi-channel content activities that introduce hello and its friendly mission to a diverse audience.

Craig Dubitsky, founder and friendly ceo of hello products., said, “We are inspired by the energy and creativity of these performers and personalities, and are excited to introduce our brand and products to their audiences both at the show and across social media channels.We can’t wait to make friends with this amazing group of stars and their fans.”